Softcult - When A Flower Doesn't Grow (black/grey vinyl)

"When a flower doesn’t bloom, you fix the environment in which it grows, not the flower."

The long-awaited debut full-length from Canadian duo Softcult is finally here. When A Flower Doesn’t Grow is a mix of '90s-infused shoegaze and grunge, blending ethereal dream-pop textures with the biting social commentary of the Riot Grrrl movement.

From the searing critique of "16/25" to the defiant energy of "She Said, He Said," Mercedes and Phoenix Arn-Horn deliver a "manifesto for radical feminine optimism." It’s an album about breaking cycles, reclaiming identity, and finding beauty in the dirt.